Person with a Dog on their arms

Our Mission

Hollywood Feed has always been committed to helping pet parents make informed decisions about the products they buy for their four-legged family members. That is why our Feed Team members receive in-depth training from pet experts across the industry each year. With as much as our Feed Team loved learning about enhancing the lives of pets from these classes, we thought – why not invite our customers to learn alongside them? So, in 2020, Hollywood Feed University began! We invite YOU – our customers, friends, families, and fellow pet lovers – to join all our upcoming HFU Master Classes and learn from the experts who teach us! Learn more

Pet Wellness Education

Expert Lectures with Interactive Live Q&A

Free Webinar | Live Q&A to Follow

Stay Tuned! More Exciting Classes COMING SOON!

Stay Tuned!

More Exciting Classes

COMING SOON!

HFU Orientation

October

16 - 18

October 16th - 18th, 2023

8:00am - 4:30pm
Central Daylight Time

What about your timezone?

6:00AM PT | 7:00AM MT | 8:00AM CT | 9:00AM ET

* Please note that all times listed are subject to change.

Internal Q&A - Sales Training: Puppy Edition & 2024 Employee Benefits

October

25

Wednesday October 25th, 2023

Content: Sales Training: Puppy Edition | Presenter: Brett Gray
Content: 2024 Employee Benefits | Presenter: Stephanie Gordon

8:00am - 8:30am | 12:00pm - 12:30pm | 3:00pm - 3:30pm
Central Standard Time

What about your timezone?

Session 1: 6:00AM PT | 7:00AM MT | 8:00AM CT | 9:00AM ET
Session 2: 10:00AM PT | 11:00AM MT | 12:00PM CT | 1:00PM ET
Session 3: 1:00PM PT | 2:00PM MT | 3:00PM CT | 4:00PM ET

Internal Q&A - FROMM & PL Treats

November

9

Thursday November 9th, 2023

Content: FROMM | Presenter: Bryan Nieman
8:00am - 8:30am | 12:00pm - 12:30pm | 3:00pm - 3:30pm | CST

Content: PL Treats | Presenter: Matthew Beene
8:30am - 9:00am | 12:30pm - 1:00pm | 3:30pm - 4:00pm | CST

What about your timezone?

Session 1: 6:00AM PT | 7:00AM MT | 8:00AM CT | 9:00AM ET
Session 2: 10:00AM PT | 11:00AM MT | 12:00PM CT | 1:00PM ET
Session 3: 1:00PM PT | 2:00PM MT | 3:00PM CT | 4:00PM ET

Primal RTS

November

12

This class will be hosted
through Zoom.

Sunday November 12th, 2023

Stores 98 & 110 | 8:30am - 9:30am CST
Stores 97 & 108 | 8:30am - 9:30am EST
Stores 467 & 119 | 7:00pm - 8:00pm EST
Stores 409, 410 & 411 | 8:30am - 9:30am EST
Stores 412, 413 & 414 | 7:00pm - 8:00pm EST

* Primal RTS class is only required for the listed stores This class will be hosted through Zoom. The Zoom link & passcode for this session can be found in the Document that was targeted to you through Paycom as a Notice, and through the Google Training Calendar that is accessible to your Store Email and your Store Manager’s Email.

Mastering Pet Health: A Deep Dive into Gastrointestinal Wellness and Nutrition

Hollywood Feed Education Mastering Pet Health A Deep Dive Into Gastrointestinal Wellness and Nutrition

Wednesday November 15th, 2023

8:00am | 12:00pm | 5:00pm
Central Standard Time

What about your timezone?

Session 1: 6:00AM PT | 7:00AM MT | 8:00AM CT | 9:00AM ET
Session 2: 10:00AM PT | 11:00AM MT | 12:00PM CT | 1:00PM ET
Session 3: 3:00PM PT | 4:00PM MT | 5:00PM CT | 6:00PM ET

Join Scott Huggins, the Veterinary Services Lead for North America for Farmina Pet Nutrition, as he discusses the critical role of the gastrointestinal (GI) tract and proper nutrition in maintaining the overall health of our beloved pets. The course highlights the intricate connection between the GI tract and various physiological systems in the body, such as the neurological, dermatological, and immune systems, emphasizing its influence beyond common issues like vomiting and diarrhea. Throughout the session, there will be a review of the anatomy and purpose of the GI tract, common gastrointestinal diseases and how to avoid them, proper feeding techniques, and recent surprising research related to the important role diet plays in the health of our precious feline and canine companions.

You’ll also have an opportunity to ask questions and get personalized advice from Scott at our Live Q+A at the end of the presentation.

Mastering Pet Health: A Deep Dive into Gastrointestinal Wellness and Nutrition

Wednesday November 15th, 2023

8:00am | 12:00pm | 5:00pm
Central Standard Time

Register Now to see the session listed in your timezone!

Join Scott Huggins, the Veterinary Services Lead for North America for Farmina Pet Nutrition, as he discusses the critical role of the gastrointestinal (GI) tract and proper nutrition in maintaining the overall health of our beloved pets. The course highlights the intricate connection between the GI tract and various physiological systems in the body, such as the neurological, dermatological, and immune systems, emphasizing its influence beyond common issues like vomiting and diarrhea. Throughout the session, there will be a review of the anatomy and purpose of the GI tract, common gastrointestinal diseases and how to avoid them, proper feeding techniques, and recent surprising research related to the important role diet plays in the health of our precious feline and canine companions.

You’ll also have an opportunity to ask questions and get personalized advice from Scott at our Live Q+A at the end of the presentation.

Hollywood Feed Education Mastering Pet Health A Deep Dive Into Gastrointestinal Wellness and Nutrition

Mastering Pet Health: A Deep Dive into Gastrointestinal Wellness and Nutrition

Hollywood Feed Education Mastering Pet Health A Deep Dive Into Gastrointestinal Wellness and Nutrition

Wednesday November 15th, 2023

8:00am | 12:00pm | 5:00pm
Central Standard Time

What about your timezone?

Session 1: 6:00AM PT | 7:00AM MT | 8:00AM CT | 9:00AM ET
Session 2: 10:00AM PT | 11:00AM MT | 12:00PM CT | 1:00PM ET
Session 3: 3:00PM PT | 4:00PM MT | 5:00PM CT | 6:00PM ET

Join Scott Huggins, the Veterinary Services Lead for North America for Farmina Pet Nutrition, as he discusses the critical role of the gastrointestinal (GI) tract and proper nutrition in maintaining the overall health of our beloved pets. The course highlights the intricate connection between the GI tract and various physiological systems in the body, such as the neurological, dermatological, and immune systems, emphasizing its influence beyond common issues like vomiting and diarrhea. Throughout the session, there will be a review of the anatomy and purpose of the GI tract, common gastrointestinal diseases and how to avoid them, proper feeding techniques, and recent surprising research related to the important role diet plays in the health of our precious feline and canine companions.

You’ll also have an opportunity to ask questions and get personalized advice from Scott at our Live Q+A at the end of the presentation.

Internal - HANDBOOK Q&A (Optional)

January

18

Thursday January 18th, 2024

Presenter: Steven Morris

12:00am | 3:00pm
Central Standard Time

Bringing A New Pet Home: Basic Training

Hollywood Feed Education Bringing Home a New Pet Basic Training

Thursday January 25th, 2024

8:00am | 12:00pm | 5:00pm
Central Standard Time

What about your timezone?

Session 1: 6:00AM PT | 7:00AM MT | 8:00AM CT | 9:00AM ET
Session 2: 10:00AM PT | 11:00AM MT | 12:00PM CT | 1:00PM ET
Session 3: 3:00PM PT | 4:00PM MT | 5:00PM CT | 6:00PM ET

Bringing a new pet home can be just as overwhelming as it is exciting! Join trainer Jacque Bonéy as he sets the tone for bringing a new pet into your home with effective communication techniques, creating successful schedules, and unpacking myths around socialization.

Bringing A New Pet Home: Basic Training

Thursday January 25th, 2024

8:00am | 12:00pm | 5:00pm
Central Standard Time

Register Now to see the session listed in your timezone!
Bringing a new pet home can be just as overwhelming as it is exciting! Join trainer Jacque Bonéy as he sets the tone for bringing a new pet into your home with effective communication techniques, creating successful schedules, and unpacking myths around socialization.
Hollywood Feed Education Bringing Home a New Pet Basic Training

Bringing A New Pet Home: Basic Training

Hollywood Feed Education Bringing Home a New Pet Basic Training

Thursday January 25th, 2024

8:00am | 12:00pm | 5:00pm
Central Standard Time

What about your timezone?

Session 1: 6:00AM PT | 7:00AM MT | 8:00AM CT | 9:00AM ET
Session 2: 10:00AM PT | 11:00AM MT | 12:00PM CT | 1:00PM ET
Session 3: 3:00PM PT | 4:00PM MT | 5:00PM CT | 6:00PM ET

Bringing a new pet home can be just as overwhelming as it is exciting! Join trainer Jacque Bonéy as he sets the tone for bringing a new pet into your home with effective communication techniques, creating successful schedules, and unpacking myths around socialization.

Internal Q&A - BLUESTEM & SDD (Special Situations & How To Handle Them)

February

1

Thursday February 1st, 2024

Content: BLUESTEM| Presenter: Patrick Westbrook
8:00am - 8:30am | 12:00pm - 12:30pm | 3:00pm - 3:30pm | CST

Content: SDD | Presenter: Laura Ross
8:30am - 9:00am | 12:30pm - 1:00pm | 3:30pm - 4:00pm | CST

What about your timezone?

Session 1: 6:00AM PT | 7:00AM MT | 8:00AM CT | 9:00AM ET
Session 2: 10:00AM PT | 11:00AM MT | 12:00PM CT | 1:00PM ET
Session 3: 1:00PM PT | 2:00PM MT | 3:00PM CT | 4:00PM ET

* Be sure to watch the assigned Paycom trainings before attending the Q&A session

Primal RTS

February

25

This class will be hosted
through Zoom.

Sunday February 25th, 2024

Stores 52, 53, 71 & 116 | 8:30am - 9:30am EST
Store 418 | 8:30am - 9:30am EST
Stores 429 & 447 | 8:30am - 9:30am EST
Stores 441 & 444 | 7:00pm - 8:00pm EST

* Primal RTS class is only required for the listed stores This class will be hosted through Zoom. The Zoom link & passcode for this session can be found in the Document that was targeted to you through Paycom as a Notice, and through the Google Training Calendar that is accessible to your Store Email and your Store Manager’s Email.

Internal Q&A - KIBBLE IN THE RAW & BENEBONE

February

29

Thursday February 29th, 2024

Content: KIBBLE IN THE RAW | Presenter: Jessica, Emma, James
8:00am - 8:30am | 12:00pm - 12:30pm | 3:00pm - 3:30pm | CST

Content: BENEBONE | Presenter: Robert Lee
8:30am - 9:00am | 12:30pm - 1:00pm | 3:30pm - 4:00pm | CST

What about your timezone?

Session 1: 6:00AM PT | 7:00AM MT | 8:00AM CT | 9:00AM ET
Session 2: 10:00AM PT | 11:00AM MT | 12:00PM CT | 1:00PM ET
Session 3: 1:00PM PT | 2:00PM MT | 3:00PM CT | 4:00PM ET

* Be sure to watch the assigned Paycom trainings before attending the Q&A session

Primal RTS

March

3

This class will be hosted
through Zoom.

Sunday March 3rd, 2024

Store 484 | 8:30am - 9:30am EST
Store 68 | 7:00pm - 8:00pm EST

* Primal RTS class is only required for the listed stores This class will be hosted through Zoom. The Zoom link & passcode for this session can be found in the Document that was targeted to you through Paycom as a Notice, and through the Google Training Calendar that is accessible to your Store Email and your Store Manager’s Email.

HFU Orientation

March

4 - 6

March 4th - 6th, 2024

8:00am - 4:00pm
Central Daylight Time

What about your timezone?

6:00AM PT | 7:00AM MT | 8:00AM CT | 9:00AM ET

* Please note that all times listed are subject to change.

Internal Q&A - CUSTOMER DATA & SALES TRAINING: COST CLUB

March

7

Thursday March 7th, 2024

Content: CUSTOMER DATA | Presenter: Ellie McGhee
8:00am - 8:30am | 12:00pm - 12:30pm | 3:00pm - 3:30pm | CST

Content: SALES TRAINING: COST CLUB
8:30am - 9:00am | 12:30pm - 1:00pm | 3:30pm - 4:00pm | CST

What about your timezone?

Session 1: 6:00AM PT | 7:00AM MT | 8:00AM CT | 9:00AM ET
Session 2: 10:00AM PT | 11:00AM MT | 12:00PM CT | 1:00PM ET
Session 3: 1:00PM PT | 2:00PM MT | 3:00PM CT | 4:00PM ET

* Be sure to watch the assigned Paycom trainings before attending the Q&A session

Primal RTS

March

10

This class will be hosted
through Zoom.

Sunday March 10th, 2024

Stores 6 & 7 | 8:30am - 9:30am CST
Store 432 | 8:30am - 9:30am CST
Store 49 | 8:30am - 9:30am CST
Store 455 | 7:00pm - 8:00pm EST

* Primal RTS class is only required for the listed stores This class will be hosted through Zoom. The Zoom link & passcode for this session can be found in the Document that was targeted to you through Paycom as a Notice, and through the Google Training Calendar that is accessible to your Store Email and your Store Manager’s Email.

The Healing Journey: Helping Children Understand & Process Pet Loss

The Healing Journey: Helping Children Understand & Process Pet Loss

Thursday March 21st, 2024

8:00am | 12:00pm | 5:00pm
Central Standard Time

What about your timezone?

Session 1: 6:00AM PT | 7:00AM MT | 8:00AM CT | 9:00AM ET
Session 2: 10:00AM PT | 11:00AM MT | 12:00PM CT | 1:00PM ET
Session 3: 3:00PM PT | 4:00PM MT | 5:00PM CT | 6:00PM ET

Join Certified Pet Loss Professional Coleen Ellis for part three of her three-part series on pet loss. This webinar discusses the challenging landscape of children and other pets in the home experiencing pet loss & how to help guide them through their grief. Whether you’re currently grieving the loss of a beloved pet or seeking to support others through their grief, this webinar is designed to provide a safe and nurturing environment for exploration and healing and will provide a deeper insight into the complexities the loss a pet and the grief of children and other pets in the home.

The Healing Journey: Helping Children Understand & Process Pet Loss

Thursday March 21st, 2024

8:00am | 12:00pm | 5:00pm
Central Standard Time

Register Now to see the session listed in your timezone!
Join Certified Pet Loss Professional Coleen Ellis for part three of her three-part series on pet loss. This webinar discusses the challenging landscape of children and other pets in the home experiencing pet loss & how to help guide them through their grief. Whether you’re currently grieving the loss of a beloved pet or seeking to support others through their grief, this webinar is designed to provide a safe and nurturing environment for exploration and healing and will provide a deeper insight into the complexities the loss a pet and the grief of children and other pets in the home.
The Healing Journey: Helping Children Understand & Process Pet Loss

The Healing Journey: Helping Children Understand & Process Pet Loss

The Healing Journey: Helping Children Understand & Process Pet Loss

Thursday March 21st, 2024

8:00am | 12:00pm | 5:00pm
Central Standard Time

What about your timezone?

Session 1: 6:00AM PT | 7:00AM MT | 8:00AM CT | 9:00AM ET
Session 2: 10:00AM PT | 11:00AM MT | 12:00PM CT | 1:00PM ET
Session 3: 3:00PM PT | 4:00PM MT | 5:00PM CT | 6:00PM ET

Join Certified Pet Loss Professional Coleen Ellis for part three of her three-part series on pet loss. This webinar discusses the challenging landscape of children and other pets in the home experiencing pet loss & how to help guide them through their grief. Whether you’re currently grieving the loss of a beloved pet or seeking to support others through their grief, this webinar is designed to provide a safe and nurturing environment for exploration and healing and will provide a deeper insight into the complexities the loss a pet and the grief of children and other pets in the home.

Primal RTS

March

24

This class will be hosted
through Zoom.

Sunday March 24th, 2024

Store 465 | 8:30am - 9:30am CST
Stores 9, 13 & 111 | 8:30am - 9:30am CST
Stores 446 & 460 | 8:30am - 9:30am EST
Stores 470 & 448 | 7:00pm - 8:00pm EST
Store 453 | 7:00pm - 8:00pm EST

* Primal RTS class is only required for the listed stores This class will be hosted through Zoom. The Zoom link & passcode for this session can be found in the Document that was targeted to you through Paycom as a Notice, and through the Google Training Calendar that is accessible to your Store Email and your Store Manager’s Email.

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Master Class Videos | FREE & On Demand

Learn from the same experts that teach Hollywood Feed team members. Veterinarians, Certified Trainers, and more.

Understanding Your Cat’s Behavior

Theresa L DePorter
Do you think your cat does things out of jealousy or spite? Nope! Join Dr. Theresa DePorter as she discusses…

How To Be A Muttgyver

Arden Moore
Your cat or dog is injured. No pet first aid kit handy? No problem. In this talk, Pet Health and…

Pet Allergy Awareness

Dr. Tina Brown, DVM MS DIP ACVD, headshot
Does your pet have red, itchy ears or struggle with chronic ear infections that cause discomfort? Join Dr. Tina Brown…

Primal Pet Foods

Primal Pet Foods INC
Do you want to learn how to help your pets stay healthy and even become the best version of themselves…

Pet Emergencies

Amy D'Andrea
If your pet has an emergency, knowing how to react before getting to a vet clinic can make all the…

Nothing but the Tooth

Amy Cooper
Maintaining proper oral hygiene is crucial to your dog’s overall well-being. Bad breath can often be the first sign of…

Surviving Canine Adolescence

Alex Sessa and her Pup
A dog’s first year is the most critical time in their lives to instill a solid training foundation and prevent…

Puppy Training

Amy Lear - Dog Trainer, and her pup.
Amy Lear began her journey in animal rescue at the age of 6 by volunteering for PALS – Protectors of…

Proper Puppy Nutrition

Dr. Gregory Sunvold, PhD, headshot
With over 25 years of pet food industry experience and over 200 scientific publications, Dr. Greg Sunvold provides expert pet…

Scary Things Can Happen

Dr. Mary Manspeaker, DVM MS, headshot
Mary Manspeaker is a 2002 graduate of the University of Tennessee College of Veterinary Medicine. In 2013 she completed a…

Dermatology & Our Pets

Dr. Tina Brown, DVM MS DIP ACVD, headshot
Dr. Tina Brown grew up on a commercial dairy farm near Tuscaloosa, AL. She attended Auburn University and received her…

Our Symphony with Animals

Dr. Aysha Akhtar, MD MPH, headshot
A leader in the fields of animal ethics and neurology, Dr. Aysha Akhtar examines the rich human-animal connection and how…

Oncology & Our Pets

Dr. Kathy Mitchener, DVM, headshot
Dr. Kathy Mitchener graduated from the University of Tennessee College of Veterinary Medicine in 1985. After entering private practice, she…

Homeschooling For Canines

Amy Lear - Dog Trainer, and her pup.
Amy Lear began her journey in animal rescue at the age of 6 by volunteering for PALS – Protectors of…

Master Class Videos | FREE & On Demand

Learn from the same experts that teach Hollywood Feed team members. Veterinarians, Certified Trainers, and more.