At Hollywood Feed, our commitment to supporting pets and rescues is at the heart of everything we do. This year, our Paw It Forward initiative launched in October, and the response has been incredible. Thanks to our generous customers and dedicated team members, we raised over $110,000 in just the first month! Over $37,000 of that amount went directly to support Asheville animal rescues affected by Hurricane Helene. [Read more about Hollywood Feed’s Hurricane Helene response here].

Our wonderful community of customers made this possible, with donations ranging from a few extra cents to larger contributions for personalized “paws.” Every dollar makes a difference, and together, we’re able to support local rescues in their mission to provide essential, life-saving care for homeless animals. And our Feed Team is right there, working hard to support these rescues and make an impact in our communities.

Give Back with Hollywood Feed’s Holiday Paw It Forward Program
Each holiday season, our Paw It Forward initiative allows customers to contribute “holiday gifts” to our Rescue Partners who work tirelessly to improve animal welfare. When you donate $5 or more, you’ll receive a personalized paw with your pet’s name on it, displayed in our stores. This festive display is a heartwarming way to show your support while honoring your furry friend!
Can’t Make it to the Store? Donate from Home!
If you’re a loyal Same-Day Delivery customer, you can still join the Paw It Forward initiative from the comfort of your home! Simply purchase a paw online, and we’ll display it on our office Christmas tree with your pet’s name. Shoutout to Lena and Freckles for being the first paws of the season!

Keep an eye out for updates as we track the donations and share stories of how we’re supporting rescues this holiday season. Thank you for being part of this amazing community and helping us paw it forward for animals in need!